PURELURE Evolution Trilogy

In November 2020, we released our first product of this type—the SEABED (SD Series). Shortly after its release, it quickly became a popular series. This product excels in casting performance, soft bait control, and information transmission, and even now, it's difficult for new products to surpass it.
However, its fatal flaw—it breaks too easily, even for experienced anglers! The SEABED is more like a young man in his twenties, with outstanding capabilities but also obvious flaws.

In August 2023, we released the ZERO (ZR Series). Technically speaking, this was the first product to boost PURELURE's brand awareness. To this day, it remains one of PURELURE's popular series.
The ZERO is more like a married man in his thirties, who has lost the impetuousness of youth and seeks stability for the sake of his family.

In August 2025, we will release the NDMBLS (DS Series), which combines the advantages of the SEABED and ZERO products, perhaps conceived to address the shortcomings of these two products!

The NDMBLS engineering team has integrated nearly five years of experience in this type of gameplay and presents it with new understanding and ideas!

M46X vs 46T

Advantages of Toray M46X Carbon Fiber：

High Strength & Toughness
With a tensile strength of 5,000 MPa (785 MPa higher than standard 46T carbon), M46X offers superior resistance to breakage while maintaining flexibility to absorb powerful strikes.

Enhanced Sensitivity
Its ultra-thin construction minimizes rod wobble during casting and delivers instant bite detection—even for subtle strikes—translating to higher hookup rates.

Superior Casting Performance
The slimmer blank reduces air resistance for precise lure placement, while rapid flex recovery maximizes distance and efficiency.

Lightweight Design
Nano-engineered graphite alignment lowers density without compromising strength, reducing fatigue during extended use.

The Ultimate Experience In Light Lure Control

The pinnacle of bait control lies in the harmonious resonance between fingertips and rod tip:the subtle tremor of a 5g Jig head over gravel, or the gentle sway of a 3g minnow's tail, all transmitted clearly through the lightweight blank.When casting, it lands with the precision of a sewing needle; when reeling in, it moves with the ease of pulling a thread. Every subtle adjustment transforms into the lively dance of the lure, turning the bait's allure in the water into a silent art of strategy between the angler and the prey.

DS&M46X

The DS series is a bold attempt by PURELURE engineers to apply the ultra-high modulus carbon cloth M46X to bottom fishing rods.In order to pursue even lighter weight of the rod and achieve a more satisfactory stiffness of the blank.This allows for more comfortable control of the rod during use, and better casting and lure control.

PURELURE's special HX45+90 process allows the various carbon cloth used in the rod to be more firmly combined, while at the same time maximizing the performance of the carbon cloth itself. This maximizes the performance of the rod.

SOLID TIP vs TUBULAR TIP

The tubular tip design, compared to solid and tubular grafting tips, maintains better integrity with the whole rod and has slightly better sensitivity. Additionally, under the same tube diameter, the hollow rod tip has a more upright and faster rebound speed.

The solid tip design has better flexibility than the tubular tip.The rebound speed is slightly slower, but it can better connect with smaller lures,and it is easier to make more subtle movements during manipulation to lure the target fish to attack the lure.

With an L(light) power rod, you can control a 2kg flatfish and easily pull it to the shore. This is the best proof of the power and strength of the rod.

Multi-species · Multi-lure Combination Field Testing

Some anglers may be concerned that such a slim blank is too soft or will only work with small lures.This concern is quickly overcome by adding new material.During the test, the angler deliberately used 15g or even 18g Texas rig,and the total weight could reach 20g.It is easy to cast and allows for a smooth casting motion.

FUJI Titanium Frame and FUJI SIC Ring

The titanium alloy material with lower specific gravity has better saltwater corrosion resistance, while the entire guide system is reliable and lightweight, reducing the interference of the guide ring on the user experience.

Carbon Fiber Ultra Light Reel Seat

Casting model uses carbon fiber grip.
Spinning model uses EVA high elasticity grip.

Carbon Fiber Handle Material

Utilizing 48-axis carbon fiber weaving for optimized torsional rigidity and reduced weight

Carbon Fiber Handle Advantages：

Lightweight & Precise Control
Carbon fiber’s low density significantly reduces overall rod weight compared to wood or rubber handles. This enhances comfort during prolonged casting and improves accuracy when targeting specific spots.

High Strength & Durability
With a tensile strength exceeding 3,000MPa, carbon fiber outperforms metals and other materials. It resists deformation, impact damage, and fatigue, ensuring long-term reliability.

Superior Environmental Resistance
Highly corrosion-resistant, it withstands saltwater, UV exposure, and aging without degrading—ideal for demanding conditions like sea fishing.

Precision-Rolled Carbon Fiber Rear Grip

The precision-rolled carbon fiber rear grip delivers optimal weight reduction and vibration transmission for enhanced sensitivity during retrieval.

DS-682LC----Carbon Solid Tip
(Type:Casting,Length:6'8",2.03m,Action:Extra Fast,Power: Light ,Bait weight:0.8-10g,Line weight: PE 0.2-0.8#,Pieces:2pcs)

DS-732ULC----Carbon Solid Tip
(Type:Casting,Length:7'3",2.20m,Action:Fast,Power:Ultra Light ,Bait weight:0.8-8g,Line weight: PE 0.2-0.8#,Pieces:2pcs)

DS-652LS----Carbon Solid Tip
(Type:Spinning,Length:6'5",1.95m,Action:Extra Fast,Power:Light ,Bait weight:0.8-10g,Line weight: PE 0.2-0.8#,Pieces:2pcs)

DS-752ULS---Tubular Tip
(Type:Spinning,Length:7'5",2.26m,Action:Regular Fast,Power:Ultra Light ,Bait weight:0.5-5g,Line weight: PE 0.2-0.6#,Pieces:2pcs)

DS-792LS----Carbon Solid Tip
(Type:Spinning,Length:7'9",2.36m,Action:Fast,Power:Light ,Bait weight:1-12g,Line weight: PE 0.4-0.8#,Pieces:2pcs)

DS-832LS----Carbon Solid Tip
(Type:Spinning,Length:8'3",2.51m,Action:Fast,Power:Light ,Bait weight:1.2-12g,Line weight: PE 0.4-0.8#,Pieces:2pcs)